Are we at the tipping point for the adoption of Sustainable Business practices?

Recently I posted a blog about my perception that we are getting closer and closer to a tipping point with regards to the understanding and adoption of sustainable business practices.  To continue in that vein, I’d like to share a short interview with Noreena Hertz, Professor of Globalization, Sustainability and Finance at Duisenberg School of Finance following her presentation at the Responsible Investor Conference in Amsterdam in October 2011.

In this interview, Professor Hertz shares her view that business is indeed embracing sustainability because it leads to profit and that we are indeed at a tipping point.  She gives a great example of Walmart Canada’s efforts and rewards.  In addition she address the fact that in the past we’ve lived in a system where finance and economics were viewed to be separate and apart from sustainability and responsibility.  The recent financial crisis is highlighting that the perhaps these issues should indeed be more integrated.

Please find the interview at:

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